MIN ORTIZ- Martin Ortiz, who is a gender non-binary, prides himself in reaching out and representing both females and males that loves makeup in his blog. He uses his platform to encourage his audience to go out of the norm and disregard what society thinks is beautiful. He often posts about glam looks that are inspired by Rihanna. Since he grew up with acne problems, he also posts about skincare routines, in the hope that he can help his audience cure their skin problems as well.
PLUMP.PH- Handled by the Danah and Stacy Gutierrez twins, PLUMP.PH aims to promote body positivity. The twins use this platform to talk about body-image, body shaming, and fashion inequality. These topics are very sensitive to the two, since they are considered as plus-sized. Having the body as their main focus, they decided to have the minimalist approach in their makeup routines.
PRETTY-ISH- Dani Go and Shy Cabajar are best friends that have decided to share their passion for makeup to the public. Since the two are relatively young, they promote and share beginner tips and tricks for makeup enthusiasts. Given that students are the majority reach of their blog, they often use affordable alternatives for well-known, top of the line products.
MICHELLE DY- Morena beauty, that is what Michelle Dy tries to represent. Coming from the province, not a lot of international beauty products are available. Thus then Michelle resorted to availing locally produced and locally made beauty products. She also promotes the morena skin, often telling her viewers to love their skin, and that makeup is for everyone, no matter what skin color you have, and no matter what budget you have.
FARRAH ESPINA- Being an avid fan of kdramas and drawn to the soft, dewy glow of multiple korean actors, Farrah often uses korean skincare products. She also often says that compared to other skincare products offered by other countries, the korean versions are much affordable and effective. Having prioritized skincare, she prefers to not to wear makeup, but when she does, she only uses the no-makeup makeup technique.
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